Free shipping over $45 · Any 5+ items save 10% · Small-batch from Ashland, VA
Our story

Soap made the honest way.

At Heart & Soap, it is our dream to bring clean, safe, and traditional soaps, lotions, and other care products to you and your families at the best prices possible.

Every bar we make starts in a real kitchen, not a factory. We use the cold-process method — carefully blending oils like olive, coconut, and shea butter, then letting each batch cure for six full weeks. That patience is what makes our bars hard, long-lasting, and gentle on your skin.

We keep our ingredient lists short and readable. No harsh detergents, no mystery fillers — just the good stuff, colored with clays and botanicals and scented with real essential oils. Our goat-milk and honey bars are gentle enough for the whole family, and our unscented bar is a favorite for the most sensitive skin.

We're a small, family-run shop. You'll find us at local markets and fairs most weekends, and we love it when customers say hi in person. Owning our own store — instead of paying big platform fees — is how we keep our prices fair and our soap honest.

Come find us in person

We bring the full lineup (plus market-only extras) to events near you.

See upcoming events